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Gift Sets Gain Popularity Across Beauty

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By: TOM BRANNA

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While fragrance gift sets have been popular for years, these pre-packed collections are gaining popularity in other sectors, according to The NPD Group. In the US, overall gift set sales within prestige department from January to October 2012, posted a 16% percent increase in dollar sales, versus the same time last year. In fact, skin care and cosmetic gift sets posted large gains, up 23% and 26% respectively, during that time. “Gift sets have often provided a somewhat stress-free purchase for ...

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